Ford's Cookie Policy

At Ford, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain what cookies are; the purpose of those used on Ford websites; and what options you have to control or delete them – if you decide you want to.

What is a Cookie?

Almost every website uses cookie technology. A cookie is a small file which a server downloads to your personal computer (PC) or mobile when you visit a website. When you next return to the site using the same device, your PC checks to see if it has a cookie that the website recognises. If it has such a cookie, it communicates with the website and enables the website to read the information held in that. This allows the site to recognise that the browser has been visited before and, in some cases, may alter the content shown to reflect this.

You can find more information about cookies at:

What Cookies do we use?

The cookies used on this website have been categorised below.

Category 1 – ‘Strictly Necessary’ Cookies

These cookies are essential in letting you move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for such as shopping baskets or e-billing, cannot be provided.

Strictly Necessary Cookies

CookieCookie's Description
ASP.NET_SessionIdThis cookie is a general purpose platform session cookie, used by sites written with Microsoft .NET based technologies. It is used to store session-based data such as country, dealer and language-specific content
cookieBannerUsed to store if a user has previously seen the Cookie Disclaimer banner which contains legal information that describes to user what actions are performed with the use of cookies on the Ford website
cookieConfigUsed to store a users cookie opt-in settings. This is neccesary for thr websites GDPR compliance

Category 2 - ‘Performance’ Cookies

These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. It is only ever used to improve how our website works.

Performance Cookies

CookieCookie's Description
AMCV_*AdobeOrgUsed to identify a unique visitor ID that can be used by Adobe Experience Cloud services
AMCVS_*AdobeOrgUsed as a flag indicating that the session has been initialised for use in Adobe Experience Cloud services
s_ccUsed to determine if cookies are enabled for anonymous Adobe Analytics performance monitoring
s_cp_persUsed to collect & persist the details of the last email campaign a user clicked through to the site from for Adobe Analytics performance monitoring
s_fidSets an anonymous fall-back unique visitor ID for the user where the Adobe s_vi cookie cannot be set due to 3rd party restrictions for Adobe Analytics performance monitoring
s_p_s_prop8Used to collect & persist the traffic source type which referred the user for Adobe Analytics performance monitoring
s_p13_persUsed to collect & persist internal campaign codes from internal links within the website for Adobe Analytics Peformance monitoring
s_sqUsed to collect information about the links clicked on by users for anonymous Adobe Analytics performance monitoring
s_suiteUsed to collect the Adobe report suite ID relating to the site that the user is viewing
s_vi_*Sets an anonymous visitor ID with date & time stamp to identify unique visitors for Adobe Analytics performance monitoring
v_startingUsed to indicate the start of a visit to capture where the user came from

Category 3 - ‘Functionality’ Cookies

These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.

They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies collect may be anonymised and therefore cannot track your browsing activity on other websites.

Functionality Cookies

CookieCookie's Description
checkUsed by Adobe Target to determine if a visitor supports cookies. Set each time a visitor requests a page
lp_custom_idUsed to disqualify users from Adobe Target tests
mboxUsed by Adobe Target to provide the ability to test which online content and offers are more relevant to visitors within the Ford websites
mboxEdgeClusterUsed by Adobe Target to provide the ability to test which online content and offers are more relevant to visitors within the Ford websites
optprg-popups-disableUsed for Adobe Target to limit the number of times /duration of 15 mins a user sees the retargeting popups.
optprg-visited-car-informations-v2Used by Adobe Target for retargeting of users who have abandoned the B&P Journey. Information used in the popup displayed.
popup_informationUsed for Adobe Target to limit the number of times /duration of 15 mins a user sees the retargeting popups.

Category 4 - ‘Targeting/advertising’ Cookies

These cookies are used to deliver adverts more relevant and suited to you and your interests. They’re also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember what websites you have visited and this information is shared with other organisations such as advertisers. Quite often, targeting cookies will be linked to site functionality provided by the other organisation.

Web Beacons

Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count then number of users who have visited these pages.

Web Beacons collect only limited information, these include a cookie number; the time and date of a page view, and a description of the page where the Web Beacon resides.

We may also carry Web Beacons that are placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the level of effectiveness of a particular campaign.

Targeting/Advertising Cookies

CookieCookie's Description
demdexUsed to assign a unique ID to a site visitor so that Audience Manger can perform basic functions such as visitor identification, ID synchronization, segmentation, modelling and reporting for targeting purposes
dextpRecords the last time Audience Manager made a data synchronization call with data provider ID & timestamp for targeting purposes
dpmUsed to record that a call from Adobe Audience Manager or the ID service is passing in data for synchronization or requesting an ID for targeting purposes.
ev_sync_ddThird-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
everest_g_v2This cookie is used by Adobe and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
everest_session_v2This cookie is used by Adobe and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

Disclaimer: Ford policy is one of continuous product development. The right is reserved to change specifications, colours and prices of the models and items illustrated and described in this online publication at any time and images may vary. This online publication contains both original Ford accessories as well as a range of products from our suppliers. Fitment of accessories may have an impact on your vehicle’s fuel consumption. *The identified accessories are carefully selected third party supplier branded accessories which do not come with a Ford warranty but are instead covered by the third party supplier’s own warranty. The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc. and any use of such marks by Ford Motor Company is under licence. The iPhone/iPod word mark and logos are the property of Apple Inc. Other trademarks and trade names are those of their respective owners.